The logo was designed using a hand drawn font to exhibit that hand crafted feel. The cute crab icon was designed to give the brand a playful vibe, inspired by the personality of my client Tuck.
“When you taste a pie that your grandma made, you know it’s grandmas pie. When you taste a pie made and packaged in a factory, you know it’s not grandmas pie! At Papa & Tuck’s, I want you to have that same ‘grandmas pie’ feeling when you eat my crab cakes.” –Tuck
Packaging to be announced…
